About HWD

Welcome to HWD

What began as a one-man operation has grown into a thriving software development business, trusted by industry leaders across a variety of sectors.

Throughout the late 2000s and much of the 2010s, HWD played a key role in pioneering customer-facing technology trials in UK retail, partnering with major brands like Tesco, Asda, Halfords, and B&Q. Today, we continue to provide and support sophisticated technology solutions, from large-scale deployments to medium and small solutions, for a diverse range of industries.

Since 2008, we’ve specialised in developing and supporting bespoke technology solutions tailored to meet the unique needs of our clients.

At HWD, innovation and collaboration are at the heart of everything we do. We work closely with our clients to fuel their growth, delivering tailored software solutions that solve real-world problems and unlock new opportunities.

We’re not just developers — we’re problem solvers. With curiosity, commitment, and a sharp technical edge, we push boundaries to build tools that drive real change and lasting impact.

Client Feedback

See what our clients say about our exceptional service and support.

I never hesitate to recommend HWD to my clients. Their expertise in delivering rock solid solutions for retail and logistics is second to none

Julian

InsideOps

★★★★★

Meet Our Leadership Team

Huw Woolley

As the founder and technical director of HWD, Huw is the driving force behind the company’s technical vision and direction. With a wealth of experience in bespoke software development, Huw oversees all technical operations and ensures that every solution we deliver is built to the highest standards.

His deep technical expertise and passion for innovation are the cornerstones of HWD’s success, guiding the team to tackle complex challenges and deliver exceptional results. When he's not immersed in cutting-edge technologies, Huw is dedicated to ensuring our clients’ needs are met with tailored, robust solutions.

Founder & Technical Director

Simon Edwards

Creative Director

Simon leads our design team with a strong focus on user experience, ensuring that every solution we deliver is not only functional but also intuitive and visually compelling.

With a keen eye for a user-centered approach, Simon works closely with clients to understand their needs and vision, translating them into sleek, user-friendly interfaces that deliver results. Whether it's creating a smooth user journey or crafting stunning visuals, Simon’s goal is always to ensure that the end result aligns perfectly with the client's expectations and business goals.

Miguel Batista

Support Team Manager

Miguel heads up our support team, ensuring that our clients receive timely, effective assistance when they need it most. With a strong technical background and an unwavering commitment to customer satisfaction, Miguel leads by example, providing expert guidance and ensuring the smooth running of all support operations.

He’s passionate about resolving challenges and providing solutions that keep clients’ systems up and running efficiently. Under Miguel’s leadership, our support team is always ready to tackle any issues that arise, ensuring our clients’ success long after the implementation phase.

Jon Laurie

Senior Content Producer

Jon is the mastermind behind our digital signage and kiosk content offerings, leading the team that creates and delivers engaging, dynamic content for a variety of applications. From content strategy to delivery, Jon ensures that every digital signage and touchscreen solution we provide is aligned with our clients’ objectives, delivering impactful experiences for their audiences.

With extensive knowledge in the field of content creation and digital media, Jon ensures that every project meets both creative and technical standards, making sure that the content not only captivates but also performs. Whether it's a retail display or an interactive kiosk, Jon’s focus is always on creating seamless, engaging experiences.